MILAN GAMES WEEK 2019 Milan, Italy – September 27-29, 2019
The 9th edition of Milan Games Week confirmed the success of previous years establishing itself as the benchmark appointment for all video games fans in Italy. Distributed in three different pavilions for a total of 50.000 square meters of exhibition area, the event registered more than 162.000 presence in three days. Esports pavilion, with two different arenas curated by ESL and PG Esports, was the most attractive area for audience and press. Professional player Daniele “Jiizuké” Di Mauro was the special guest and esports ambassador of the show. Partnerships closed with TIM, Radio 105, Intesa San Paolo and La Gazzetta dello Sport were high-impact and provided added value to the event both in terms of content and communication support.
- 162.000+ visitors
- 50+ million people reached through communication
- Strong focus on esports with a dedicated pavilion and a professional player as a special guest