With this document, pursuant to the Article 13 of the EU Regulation No. 2016/679 of April 27, 2016 and art. 122 of Legislative Decree no. 196/2003 ("privacy code"), as well as in accordance with the provisions of the Italian Privacy Authority of 8 May 2014, Italian Interactive & Digital Entertainment Association, the Data controller, provides users of the Site www.iideassociation.com  some information relating to cookies used or allowed to be installed.

What are cookies

A "cookie" is a short text file created on the user's computer when the user accesses a particular site for the purpose of storing and transporting information. Cookies are sent from a web server (i.e. the computer on which the website visited is running) to your browser (Internet Explorer, Mozilla Firefox, Google Chrome, etc.) and stored on your computer; they are then redirected to the website during subsequent visits.

During navigation, the user may also receive cookies from different sites (so-called "third party" cookies) on his terminal, set directly by the operators of these websites and used for the purposes and in the manner defined by them.

Types of cookies used by this site

The Site uses technical cookies to ensure and facilitate the navigation and use of the website and to collect information, in aggregate form, on visits to the Site. Third party cookies are also used for profiling purposes.

Data controller’s cookies

Through the Site www.iideassociation.com the data controller uses only technical cookies, with respect to which, pursuant to art. 122 of the Privacy Code and the Provision of the Italian Privacy Authority of 8 May 2014, no consent is required from the data subject.

More precisely, the Site uses:

A. Technical cookies

Necessary for navigation by the user, as detailed below


Expiration time


At the end of the navigation session


At the end of the navigation session



1) KLT is a cookie that collects, transmits and processes data exclusively anonymously in order to track the effectiveness in terms of usability of the objects on the Site.

2) Kali is a session cookie, purely technical, which serves for the correct functionality of the Website.

Third party cookies

Through the Site iideassociation.com are installed some third party cookies, also profiling, which are activated by clicking "ok" on the banner.

We report in detail the individual third party cookies, as well as the links through which the user can receive more information and request the deactivation of cookies.

Google Analytics

Our website uses Google Analytics for statistic purposes only. Google Analytics is a web analysis service provided by Google Inc. (“Google”) which uses cookies that enable to conduct statistic analysis of the visited website in an aggregate form; we represent that, besides these cookies, Google also uses a pixel tag (google policy). 

Google uses the Personal Data collected for the purpose of tracking and evaluating your use of this Application, compiling reports and sharing it with other services developed by Google. This Site, like all the ones created in Kali, disables the sharing with other services developed by Google.

Google may use your Personal Data to contextualize and customize ads on its advertising network.

This integration of Google Analytics makes your IP address anonymous.

Anonymisation works by shortening your IP address within the borders of the Member States of the European Union or other countries that are parties to the Agreement on the European Economic Area. Only in exceptional cases, the IP address will be sent to Google's servers and shortened within the United States. (policy).

In the light of the measures taken, the Google Analytics service, used by this Site for mere statistical purposes, is activated upon landing, not requiring any consent from the user for the release of cookies.

Download he browser add-on for deactivating Google Analytics.

Social buttons and widgets

Social buttons are those particular "buttons" on the Site that represent social network icons (for example, Facebook and Twitter) and allow users who are browsing to interact with a "click" directly with social platforms.

The sharing and "like" widgets on Social Networks do not share any data with our company. The same social networks manage Cookies through their authentication applications.

The Social buttons used by the Site are links to the accounts on the social networks depicted. No third party cookies are therefore installed through the use of these buttons. However, links are provided where the user can view the privacy policy relating to the management of data by social networks to which the buttons refer.



Data communication

With the exception of technical cookies strictly necessary for normal navigation, the data subject can decide whether to communicate data to browse the Site after having read the brief information contained in the banner.

The data subject can therefore avoid the installation of cookies by keeping the banner (therefore refraining from closing it by clicking on the "ok" button), as well as through the appropriate functions available on their browser.

Disabling cookies

Without prejudice to the foregoing with regard to cookies strictly necessary for navigation, the user may delete other cookies through the functionality provided by the Data controller for this purpose through this policy or directly through his or her browser.

Each browser has different procedures for managing settings. The user can obtain specific instructions through the links below.



Internet Explorer



The deactivation of third party cookies is also possible through the methods made available directly by the third party data controller, as indicated in the links in the paragraph "third party cookies".

Warning: the total or partial disabling of technical cookies may compromise the use of the Site functions reserved for registered users. On the contrary, the usability of public content is also possible by completely disabling cookies.