We are the Italian reference Association representing the national videogame industry and we foster the development and evolution of the sector in Italy

The Association was founded in early 2000s. Our original members were mainly multinationals operating on Italian soil. Since 2011, with the establishment of several game development studios in our country, we broadened our membership base to Italian videogames-producing companies, which nowadays represent most of our members. In 2019, we opened the Association’s gates to esports business operators, such as teams and tournament organizers.

Currently, the Association is composed of over 60 members, including videogames hardware manufacturers, videogames publishers, Italian game developers and esports business operators.

Internationally, in 2002 IIDEA joined ISFE (Interactive Software Federations of Europe), which is the European videogames Association located in Brussels. Since 2005 IIDEA is member of the ISFE Board of Directors. Moreover, the Association is also members of the PEGI Management Board, videogames age ratings system helping parents in making informed choices during the purchase of a videogame.

We are an agile, slender and results-oriented Association. Our line of work is very pragmatic and based on the constant involvement of our members in order to ensure that our action keeps abreast of the industry steady evolution. Our members are at the hearth of any choice or action carried out by the Association.